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2015-16: Borders, Ballots, Backlash

Syrian war drives a migration wave; fences rise. Britons vote Brexit; Americans elect Trump. Bots, leaks, and Cambridge Analytica reveal a new politics of anger, identity-and precisely targeted persuasion.

Episode Narrative

In the years 2015 and 2016, the world faced monumental challenges that reverberated across continents, classic struggles transforming into new crises, reshaping geopolitical landscapes at an alarming rate. It was a time marked by borders fortified with fences and electronic barriers, ballots filled with passionate votes, and a backlash redefining societies' very fabric. At the heart of this tumult was the Syrian civil war, which erupted in 2011. By 2015, it triggered the largest refugee crisis in Europe since World War II. An estimated 1.3 million asylum seekers sought safety within the European Union. Their journeys were perilous, rife with uncertainty and danger. Some traveled across treacherous seas, while others traversed inhospitable lands, with desperate hopes for a brighter future guiding their steps.

As families fled their homes, impoverished and traumatized, European nations found themselves grappling with an influx of people. These newcomers were not just statistics but individuals carrying stories of loss and resilience. Governments, faced with mounting pressure, began rapidly constructing border fences in Hungary, Austria, and the Balkans, turning away those seeking refuge. The ideals of open borders, once a hallmark of European unity, were suddenly tested. The Schengen Area, which had symbolized free movement, confronted its most severe crisis since its inception. With the arrival of countless refugees, some member states reinstated border controls, leading to a collective unease that wove itself through the fabric of Europe.

In parallel with the migration crisis, political landscapes were shifting profoundly across the Atlantic. The United Kingdom's decision to hold a Brexit referendum in 2016 marked a pivotal moment in its history. The referendum was framed as a battle of sovereignty versus the pressures of globalization. As voters readied themselves to cast their votes, the campaigns were fueled not just by traditional rhetoric but also by sophisticated digital strategies. Notably, Cambridge Analytica emerged as a powerful force in this digital landscape. Utilizing targeted advertising and data analytics, it harvested personal data from millions of Facebook users to craft messages that resonated with individual fears and aspirations. The outcome was startling — a vote of 51.9% in favor of leaving the European Union. It was a decision that would send tremors through the political elite and the populace alike, reflecting discontent towards a system perceived as distant and unresponsive.

Meanwhile, across the ocean, the U.S. presidential election unfolded amid a backdrop of rising tensions and deeply polarized sentiments. Donald Trump's campaign was propelled by a mix of strategic manipulation of social media, viral misinformation, and data-driven microtargeting. Estimates suggest that Russian-linked accounts reached around 126 million Americans during this campaign. The election was characterized by the release of thousands of hacked Democratic National Committee emails by WikiLeaks. These emails were not merely pieces of stolen information; they served to amplify existing distrust in political institutions, disseminating chaos through media channels that thrived on sensationalism.

As the election drew closer, fake news stories proliferated. The power of these false narratives became apparent when the top 20 deceptive stories garnered more engagement on Facebook than the 20 most legitimate news articles in the final months of the campaign. Misinformation thrived in the fertile ground of social media, demonstrating that in this digital age, perception eclipsed reality, often becoming truth for many. The use of bots and trolls added to the confusion as automated accounts made up to 20% of political tweets, crafting an environment where manipulation was rife.

Against this tense backdrop, the European Union pressed forward with its response to the migration crisis. The European Commission launched the European Agenda on Migration in 2016, implementing a series of controversial measures. Among these were proposals for the relocation of asylum seekers from Greece and Italy to other EU nations. This strategy faced immediate backlash, with legal challenges arising in several member states, highlighting deep divisions in attitudes towards the influx of refugees. The humanitarian narratives of the migrants often got lost amid growing political polarization.

As the summer of 2016 approached, another turbulent chapter unfolded — the EU-Turkey deal. This controversial pact sought to stem the flow of refugees by offering financial aid to Turkey in exchange for its agreement to return migrants. It was a practical solution with moral implications, stirring debates across Europe and leaving humanitarian organizations in a position of ethical turmoil.

Meanwhile, the European Union, now struggling to manage its borders and uphold its identity of solidarity, found itself diverting over €1.8 billion towards border security measures. Frontex, the EU’s border agency, was deployed to deal with the increased security demands. Naval operations were initiated in the Mediterranean, aimed at intercepting migrant boats. While these efforts saved over 100,000 lives, they also raised serious concerns about human rights and the treatment of those fleeing war and persecution.

The climax of this period reflected a world in the storm. Encrypted messaging applications such as WhatsApp and Telegram gained renewed significance. They emerged as vital tools for political organizing and, dangerously, for the spread of misinformation. Political parties utilized these platforms during campaigns, mobilizing voters effectively, yet the unseen consequences began to take shape in the shadows of society. During the Brexit referendum and the U.S. election alike, these algorithms and digital communications turned the tides of public opinion, leaving communities bonded by technology, yet divided in their beliefs.

Amidst these turbulent events, the living conditions in processing facilities for asylum seekers in Greece and Italy drew sharp criticism. Often overcrowded and under-resourced, these “hotspots” did not live up to their name: they became symbols of neglect, a mirror reflecting society's struggle with compassion in the face of crisis. The tensions continued to escalate, leading to a critical decision to close the Balkan route, leaving tens of thousands of migrants stranded in Greece. This sparked protests and human rights concerns, laying bare the complexities of immigration and asylum policies.

By the end of 2016, the landscape was forever altered. The implications of political polarization and the manipulation of information were stark; democratic institutions faced scrutiny like never before. The use of conspiracy theories and disinformation marked a dangerous turn in U.S. politics, undermining trust in the system itself. Russian trolls organized real-world events, looking to sow discord and deepen divides among citizens. For many, their struggles became mere statistics in the narrative of political theater.

As we reflect upon the events of 2015 and 2016, we bear witness to a world grappling with its identity. Borders transformed not just in geography but in mindset. The narratives of migrants seeking refuge echoed alongside the voices of citizens demanding change in their political systems. The lessons drawn from this tumultuous period remind us that history is more than events; it is shaped by the individuals who live through them. The question lingers: how do we proceed from here? As the dawn of a new era approaches, will we build bridges or reinforce walls? The answers to these questions, forged in the fires of conflict and discourse, may well determine the path of future generations.

Highlights

  • In 2015, the Syrian civil war triggered the largest refugee crisis in Europe since World War II, with over 1.3 million asylum seekers arriving in the EU, leading to the rapid construction of border fences in Hungary, Austria, and the Balkans. - The United Kingdom’s 2016 Brexit referendum, which resulted in a 51.9% vote to leave the European Union, was marked by the use of targeted digital advertising and data analytics, notably by Cambridge Analytica, which harvested personal data from millions of Facebook users to micro-target voters. - In the 2016 U.S. presidential election, Donald Trump’s campaign leveraged social media bots, viral misinformation, and data-driven microtargeting, with Russian-linked accounts on platforms like Twitter and Facebook reaching an estimated 126 million Americans during the campaign. - The 2016 U.S. election saw the release of thousands of hacked Democratic National Committee emails by WikiLeaks, which were widely disseminated by Russian state media and amplified by social media bots, contributing to a climate of political polarization and distrust. - By 2016, the European Union had spent over €1.8 billion on border security, including the deployment of Frontex, the EU’s border agency, to manage the influx of migrants and refugees, reflecting a shift from open borders to fortified frontiers. - The 2015-2016 period witnessed a surge in the use of automated social media accounts (“bots”) to manipulate public opinion, with studies showing that bots accounted for up to 20% of political tweets during the Brexit referendum and the U.S. election. - In 2016, the European Commission launched the European Agenda on Migration, which included controversial measures such as the relocation of asylum seekers from Greece and Italy to other EU countries, sparking political backlash and legal challenges in several member states. - The 2016 U.S. election was characterized by the widespread dissemination of “fake news” stories, with the top 20 false stories generating more engagement on Facebook than the top 20 legitimate news stories in the final three months of the campaign. - The 2015-2016 period saw a dramatic increase in the use of data analytics in political campaigns, with Cambridge Analytica claiming to have built psychographic profiles for over 50 million U.S. voters, enabling highly personalized messaging. - In 2016, the European Union’s Schengen Area faced its most severe crisis since its inception, with several member states temporarily reinstating border controls in response to the migration crisis, undermining the principle of free movement. - The 2016 U.S. election was marked by the use of Russian state-sponsored trolls and bots to amplify divisive content on social media, with the Internet Research Agency in St. Petersburg reportedly spending $1.25 million on Facebook ads targeting American voters. - In 2016, the European Union’s response to the migration crisis included the controversial EU-Turkey deal, which aimed to stem the flow of refugees by offering financial aid and visa liberalization in exchange for Turkey’s cooperation in returning migrants. - The 2015-2016 period saw a significant rise in the use of encrypted messaging apps like WhatsApp and Telegram for political organizing and the spread of misinformation, with WhatsApp playing a key role in mobilizing voters in the Brexit referendum and the U.S. election. - In 2016, the European Union’s response to the migration crisis included the deployment of naval operations in the Mediterranean to intercept migrant boats, resulting in the rescue of over 100,000 people but also raising concerns about human rights and the treatment of asylum seekers. - The 2016 U.S. election was characterized by the use of Russian state-sponsored trolls to organize real-world political events, such as rallies and protests, using social media platforms to coordinate and amplify their impact. - In 2016, the European Union’s response to the migration crisis included the establishment of “hotspots” in Greece and Italy to process asylum seekers, but these facilities were often overcrowded and criticized for poor living conditions. - The 2015-2016 period saw a dramatic increase in the use of social media for political mobilization, with the Brexit referendum and the U.S. election both featuring extensive use of Facebook groups, Twitter hashtags, and viral videos to engage voters. - In 2016, the European Union’s response to the migration crisis included the controversial decision to close the Balkan route, which led to the accumulation of tens of thousands of migrants in Greece and sparked protests and humanitarian concerns. - The 2016 U.S. election was marked by the use of Russian state-sponsored trolls to spread conspiracy theories and disinformation, with the goal of sowing discord and undermining trust in democratic institutions. - In 2016, the European Union’s response to the migration crisis included the controversial decision to deport asylum seekers who did not meet the criteria for protection, leading to legal challenges and accusations of human rights violations.

Sources

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